With Google Ads (formerly AdWords) conversion tracking, you can measure how effectively your ad clicks lead to valuable customer actions such as purchases, signups, or page views.
To implement this, you’ll need your Google Ads Conversion Pixel ID. This ID typically starts with AW- followed by 11 digits and a string of 19 alphanumeric characters.
Be sure to enter the correct full ID in your Fierce Links settings, or your conversions will not be tracked properly.
Example:e.g. AW-12345678901/ABCDEFGHIJKLMOPQRST
If you're unsure where to find your Conversion Pixel ID, refer to your Google Ads dashboard or contact your ad account manager.