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How to Use CTA Overlay in Fierce Links

Last updated on June 06, 2025

The CTA Overlay tool allows you to embed a call-to-action on top of the destination page a user visits — without needing to modify the destination site itself.

This is powerful for lead generation, product promotion, and funnel building.


🔹 1. What is a CTA Overlay?

A CTA Overlay adds a popup or banner message on top of an external page. It can include:

  • A headline

  • A button (e.g., “Buy Now,” “Book a Call”)

  • Your brand name or logo

  • An embedded email form (depending on your plan)

Visitors see your message first — even while visiting a third-party site.


🔹 2. How to Create a CTA Overlay

  1. Go to your Fierce Links dashboard

  2. Navigate to CTA Overlay under Link Management

  3. Click “Create CTA”

  4. Enter:

    • A name for your overlay (e.g., Spring Lead Capture)

    • Headline and optional subheadline

    • Call-to-action text (what the button says)

    • Button destination URL (where to send people when clicked)

    • Optional logo or image

  5. Save


🔹 3. Assign the Overlay to a Link

  1. Go to Links

  2. Click the three-dot menu > Edit

  3. In the CTA/Splash section, choose your overlay

  4. Save changes

Now, when someone clicks your link, they’ll first see your CTA on top of the final page.


💡 Smart Use Cases:

  • Promote an event even when sharing an external article

  • Use affiliate links while still branding the experience

  • Prompt email sign-ups or demo bookings


Note: Not all websites support iframe-based overlays. Be sure to test your link before sharing widely.

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